ABOUT US
The Africa Tourism Promotion Centre is a renowned organization committed to promoting and enhancing tourism development across the African continent. With a focus on encouraging investment, unlocking business opportunities, and disseminating valuable tourism information, the center plays a crucial role in shaping the future of African tourism.
Our mission is to foster sustainable tourism development in Africa by facilitating investment, promoting business opportunities, and sharing comprehensive tourism information. We strive to showcase the diverse cultural, natural, and historical attractions of the continent, while fostering economic growth, job creation, and collaboration within the tourism industry.
- Excellence: We maintain a commitment to excellence in all aspects of our work, striving to deliver high-quality services and support to investors, businesses, and tourists alike.
- Collaboration: We believe in the power of collaboration and actively seek partnerships with governments, private enterprises, and local communities to create a sustainable and inclusive tourism ecosystem in Africa.
- Sustainability: We are dedicated to the principles of sustainable tourism, ensuring that all our initiatives prioritize environmental protection, social inclusivity, and economic viability for present and future generations.
- Integrity: We conduct our activities with integrity, adhering to ethical standards, respecting local cultures, and transparently communicating information to all stakeholders.
- Cultural Heritage: We celebrate and promote the rich cultural heritage of Africa, recognizing it as a valuable asset that contributes to the continent’s tourism appeal and economic growth